Saturday, March 13, 2010

Sign it right

This part is for women only-not anything too tricky- but have you ever wondered if it matters whether you sign your whole name on your creation or not- as far as marketing goes? Well, it does as proven by a female artist that I read about probably about 15 years ago. She did an experiment to see if it mattered whether she signed as a woman. She tried her full name, just her last name, and a made up man's name. Guess who sold the most? Well, you guessed it, ladies. Of course, the man. Not fair. After I read that article I decided that my best bet- if I didn't want to misrepresent myself all together- was to sign just my last name. I don't know, for me, if it really helped a lot as I didn't try her experiment but I thought it couldn't hurt, right? Dang. It's no fair that we can't be a woman all the way in this man's world. But, I just hate to break it to you, ladies, but from what I've learned in my "Human Heritage" class at the University of Utah-there has NEVER been a woman's world. That's right. I said it. NEVER. Never has there been a true matriarchal society. The Iroquois came close but still no banana. The women in the tribe could decide the leaders of it but the men could STILL veto her. So, we better go with the flow somewhat and that means we women have to be a little crafty. Therefore...the last name, only, is your best bet.

Okay men-you can get in here now. Your signature shouldn't ever be the only thought you put into your creative signing (because it is original to YOU only). If you want to protect your rights on your work you must put a visible date (yes, out in front pretty much-I guess a sculpture that is viewed with a 360 degree view would be an exception here) on the front AND the copyright symbol. Even though you haven't applied for a copyright-put it on there. From what I read- the copyright office takes forever to process claims and such. So, it would be a good bet that you would have plenty of time to apply for your copyright before the trial date, etc. Now this could be a Wickapedia fact as I haven't read up on copyright laws for quite a while but don't completely take my word for it.

While we're at it on the signature business-unless your signature is a world wide prize (like Van Gogh, etc.) you want people to look at your art work and say to themselves, "That's such a great work of creativity! Oh, who is it by? Julie Jacobsen". Get it? The name is less important than the work of art unless you are-repeat after me-Van Gogh or some other big time art whosit. You don't want your viewers to say, "Julie Jacobsen did this work. Now how about the art? Nice. But Julie Jacobsen is the artist". Do you get it? You don't want your name to be blatant. That brings up a whole other can of worms-framing. Let's hit that another day because it is, oh, so important.

Now, look at my examples of my signature. Notice something? The colors blend into the color scheme and yet they stand out ENOUGH. Of course they are really standing out to you as I magnified the view but if you go back in my blog you'll see many of my original works that were very successful marketing wise. If you look for the signature you can find it but you have to hunt a little. Sometimes I have changed the painting beneath my signature to have it stand out just a little more as it was too wimpy.

P. S. I forgot that today we were going to talk about drawing the viewer in. Alright, you people that looked at Dore. Hold that image/images in your mind for a day. I wrote myself a note to be sure to do it tomorrow.

Art History Moment: Okay. I heard this rumor. It could be another Wickapedia fact but I heard that Van Gogh lost a lot of marbles in his head because he would actually eat the lead paint that he painted with. Just a little here and there but nowadays you know what eating lead paint can do to you. That's right. Brain damage. Maybe I should Google that and see what the consensus is on that info. Interesting theory, isn't it.

Remember it will be in about 1 week or less.

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